THE THEORY - WATER ME RIGHT®

It all started with a seed — a simple thought:

“You need to water your plant.”

For artist Ashley Frank, those words became a way of life — a reminder that anything we want to see grow needs attention, love, and care. Whether it’s your goals, your relationships, or yourself — if it looks or feels like it needs water, water it.

From that philosophy, WATER ME RIGHT® was born — a creative movement that merges art, storytelling, and self-discovery.

Ashley, a lifelong artist whose work has been showcased in Manhattan galleries, on television, and on Amazon Prime Streets and Avenues since 2020, has always seen art as more than something to look at — it’s something to live in. With years of experience in commissioned art and exhibitions, she wanted to make her creativity accessible in a new way: through coffee table books and wearable art that carry her message of growth and self-love.

Her first coffee table book, WATER ME RIGHT®, explored the concept of watering yourself first — because self-care is the root of everything. From there, the idea grew into a series of powerful volumes:

• Volume I: Water Me Right® — the beginning of self-growth.

• Volume II: Water Me Right® The Encyclopedia of the Archetypes of Flowers.

• Volume III: Water Me Right® Be Delusional Until You Bloom.

• Volume IV: Water Me Right® The Bitchy Flowers Always Bloom.

Each piece reflects a stage of evolution — how we nurture ourselves, grow through adversity, and bloom unapologetically.

And then came the next chapter — wearable art.

Every hoodie in the WATER ME RIGHT® collection is inspired by the stories and archetypes in her books. Each design has a personality, a feeling, and a purpose. Every color, texture, and phrase is intentional. Some pieces are limited edition, some already sold out — all are meaningful.

These hoodies are more than fashion — they’re reminders to water your spirit, your dreams, your life.

Ashley Frank didn’t just create a brand —

she brought a philosophy to life.

WATER ME RIGHT® is art you can feel, wear, and grow with. Be Sure to read the descriptions of each hoodie.